Q4 2026 · Prove
100Founding members
A research-led founding cohort, weekly member conversations and an initial heart rate variability readout. Planned enrollment window: November 9–December 18.
The BRAIN.ONE One Million campaign
100. Then 1,000.
Then 1 million.
A million better brain health journeys start with the first 100. Help shape a future where brain fitness is personal, practical and measurable.
iPhone only · Eligibility screening and informed consent required
A big ambition. A measured start.
The path to one million.
Start small, learn from real people, and scale what we learn. These are our campaign goals—not enrollment totals or proven outcomes.
Q1 2027 · Repeat
1,000Build on what we learn
Use the founding cohort’s experience to improve the program and prepare for a wider membership, with scale-up planned from January.
2027 · Scale
1MA shared ambition
Reach more people through education, community and partners who make measurable brain health part of everyday life.
Two reasons to begin
Your future. Your performance.
Long-term brain health
For adults 50+ and families thinking about cognitive health. The campaign’s dementia-prevention ambition is grounded in studying modifiable lifestyle factors—not a promise that BRAIN.ONE prevents dementia.
Everyday peak performance
For athletes, executives and people who already track training. Explore focus, sleep and recovery through cognitive tasks, heart rate variability and the BRAIN.ONE Face Scan.
Small actions. A clearer picture.
Brain fitness, made personal.
- 01 / MEASURE
Start with you.
Establish your starting picture with the app’s face scan, cognitive tasks and optional wearable data.
- 02 / UNDERSTAND
See your signals.
Explore patterns in your brain and body data, including sleep, focus and recovery.
- 03 / ACT
Build daily habits.
Follow a personalized plan created in the app, with manageable microhabits that fit your day.
- 04 / RE-MEASURE
See what changed.
Measure again over time to compare your results with your starting point.
Before you begin
A few important answers.
What does joining involve?
Start with the existing research eligibility screening. Eligible participants review informed consent before continuing. Screening does not guarantee a place in the founding cohort; specific study details and availability must be confirmed by the research team.
When is the founding cohort planned?
The campaign brief sets a planned November 9–December 18, 2026 enrollment window. The longer brain fitness program runs over 12 weeks. The research team will confirm the applicable study schedule before you join.
Do I need an iPhone?
Yes. The BRAIN.ONE app is currently iPhone only. Research screening also asks about your ability to complete weekly check-ins and other eligibility criteria.
How is my face scan handled?
Face processing happens on your phone. Research participation is voluntary and requires informed consent. Review the health data privacy policy before participating.
Does BRAIN.ONE prevent dementia?
No prevention outcome is promised. BRAIN.ONE is a general wellness product. It is not a medical device and does not diagnose, treat, cure or prevent any disease. Research participation is not a substitute for medical care.
Is there a cost?
The research screening flow describes participation as voluntary, with no payment. Optional diagnostics and paid BRAIN.ONE programs are separate; confirm any study-specific costs before consenting.
View program pricingBe part of the beginning
The first 100 help shape what comes next.
Explore whether BRAIN.ONE research is a fit for you. Or start with the free Brain Check.
A brand or research partner? Explore partnerships